Seems like every time I check my e-mail, somebody somewhere wants to know what I think about the 4-Hour Body workout found in The 4-Hour Body, the latest book by Timothy Ferriss. No matter what you might think of Ferriss, he knows how to sell stuff. I haven’t seen such a slick marketing job since Bill Phillips launched Body-for-LIFE in the late 1990’s. I haven’t read the entire book, so I can’t comment on everything that’s in there. But I have seen a few sample chapters. And the one that caught my eye was called From Geek to Freak: How to Gain 34 Pounds in 28 Days.

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In it, Ferriss says that he followed a training routine based on the so-called Colorado Experiment. Despite just two 30-minute workouts per week, for a total of 4 hours of gym time, that he gained 34 pounds of muscle in 28 days while also losing 3 pounds of fat. What was the Colorado Experiment? And is it really possible to gain 34 pounds of muscle in 28 days using the 4-Hour Body workout?

The so-called wasn’t really an experiment. It was a giant marketing exercise by Arthur Jones, the inventor of the Nautilus range of exercise machines.

Like Phillips and Ferriss, Jones was a marketing genius. The fact people are still talking about the Colorado Experiment 30 years on shows what a thorough job he did. The “experiment” ran for a period of 28 days back in May 1973. In it, Casey Viator, who was the youngest ever winner of the AAU Mr.

A Framework For Task Based Learning Willis Pdf Download more. America contest in 1971, allegedly gained 63.21 pounds of muscle and lost 17.93 pounds of fat. And he did it all using only Nautilus equipment. But, the guy who popularized the 5 x 5 training routines that are so popular at the moment, the whole thing was “a hoax.”. This is a “no waffle” PDF, written in plain English, that shows you exactly how to go about building muscle. To get a copy of the cheat sheet emailed to you,. “One of Arthur’s greatest marketing schemes revolved around the amazing progress that Casey Viator had made in just a month while using Nautilus machines exclusively,” says Starr.

“It was called the Colorado Experiment and helped Jones move a lot of equipment. What the public didn’t know was that Casey was taking steroids the whole time without telling Arthur and he was also sneaking out to a local YMCA to train with some real weights. I know this because Casey told me so.” Prior to taking part in the Colorado Experiment, Viator had lost over 30 pounds in weight after he almost died from an allergic reaction to an anti-tetanus injection.

So some of his gains were due to the fact that he was re-building lost muscle, which is faster than gaining it in the first place. Like many competitive bodybuilders, Casey was also on steroids at the time. Even so, his results — an average muscle mass increase of 4.51 pounds per workout — border on the miraculous. Which brings me on to the subject of Timothy Ferriss and The 4-Hour Body workout. Here’s the workout that, along with a diet providing 5,000-8,000 calories per day, Tim claims is responsible for his remarkable results. Pullover + Yates’s Bent Row 1 set x 8-12 repetitions Shoulder-Width Leg Press 1 set x 8-12 repetitions Pec Deck + Weighted Dips 1 set x 8-12 repetitions Leg Curl 1 set x 8-12 repetitions Reverse Thick-Bar Curl 1 set x 8-12 repetitions Seated Calf Raise 1 set x 8-12 repetitions Manual Neck Resistance 1 set x 8-12 repetitions Machine Crunch 1 set x 8-12 repetitions Each set was taken to failure (i.e., reaching the point where you can no longer move the weight).