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The official date of birth of a new brand (not yet available at the time the title), based on the production of vehicles luxury class is considered in August 1983 at a secret meeting of Toyota's board of directors its head Eiji Toyoda announced its decision that the corporation is to create a machine representative class, and it will be better products of leading automakers around. This decision was not spontaneous. In the early 1980s, the automotive market of luxurious, especially North America, there was a slow but steady growth, and Toyota, which had a good sale in the United States, could not stay away. According to numerous market research leadership TMS and it was decided to create a new brand. On the issue of the name of the brand in two opinions manual corporations exist: some believed that it is necessary a new name to avoid any association with the brand 'Toyota', producing generally low-cost model; others were confident that the new car to be sold only under the name of 'Toyota' is to enhance the reputation of the brand and to attract customers to a lower class of models. However, American studies and surveys have shown that the first side of the assumptions were correct: in the United States called the 'Toyota', as it turned out, not longer associated with cars and pickups with the general, due to the nature of advertising and marketing TMS. This fact plus the strong belief of the staff group and brand promotion still tend to the company's management, namely Eiji Toyoda to make your final choice is in favor of the new name.

In 1986, the advertising agency Saatchi & Saatchi, long time service company Toyota, has formed a special unit of Team One, whose main function was to create and develop a new premium brand for Toyota. By order of Team One consulting firm Lippincott & Margulies has formed a list of 219 names, of which was to select the name of the new brand. The most preferred option in the end it turned Alexis name, but because of the strong associations with Alexis Carrington character in the popular 1980s TV series 'Dynasty', it was decided to transform the name in the Lexus.

Origin of the name Lexus is often attributed to a combination of the words «luxury» (luxury) and «elegance» (elegance). According to another theory, Lexus is an acronym for the phrase «luxury exports to U.S.». However, Team One claimed that the Lexus brand name has no special meaning, and that the word Lexus just beautifully conveys the image of luxury and technology. History of the Lexus car is presented in one of the chapters of the book of the famous historiographer Toyota Jeffrey Liker. Lexus IS - middle class car with rear-wheel drive, also produced (in Japan) under the name Toyota Altezza.

Lexus IS was introduced as a vehicle to occupy a niche below the level of the ES, in order to become a direct competitor to the BMW 3-series, Mercedes-Benz C-Class'u and sports sedans Nissan Skyline / Infiniti G35. In the US and Europe sales Lexus IS 300 were very low. On the US market, sales fell to 22,486 vehicles in 2001 to less than 10,000 in 2004.

Berkeley Puppet Interview Manual High School here. IS 200 sold better, but still not much below the level of sales of Mercedes-Benz C-Class and other, mostly German competitors. In 2005, the second generation of the car was released. The new IS 250 2006-model year, equipped with a V engine 4GR-FSE capacity of 208 liters. C Dual VVT-i. On it is set 6 speed automatic transmission with sequential shift. Drive to the rear wheels.

Acceleration to 100 km / h takes 8. Fotoba Digitrim Manual more. Download Free Enabler All Hail The Void Rarlab here. 1 seconds, top speed of 220 km / h. In America, the Lexus IS is very popular, while in Western Europe the leader are its German competitors. Modifications: RS200 (4-cylinder, 210-horsepower engine capacity of 2 liters, 6-speed manual transmission) AS200 (6-cylinder in-line engine, power - 160 hp, 4-speed automatic transmission.). Lexus LS - class car. Generation Toyota Celsior: The first generation (1989-1994) Second generation (1995-2000) Third generation (August 2000-2006) The fourth generation (2006 - present). The second-generation Toyota Celsior was equipped with an engine volume of 4 liters. The third generation Toyota Celsior (outside of Japan - Lexus LS 430) made its debut in August 2000.